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Goodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review

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BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also handle regional and dealer work. The other four finalists in the review, as first reported by Adweek's AgencySpy, were Wieden+Kennedy, Droga5, Anomaly and...

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