Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage

0
0
Mobile advertising offers marketers a wealth of opportunities, but transparency is still causing a headache for the digital marketing industry. Just last month, Unilever, one of the biggest brand advertisers, threatened to pull its ads from Facebook and Google. Brands aren't just worried about safe environments to advertise in. They're also concerned if their massive...

Viewing all articles
Browse latest Browse all 7988