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How to Promote Toyota Camry’s New Safety Features? Build Them Into ‘the World’s Safest Bike’

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Creating a high-tech bicycle might not seem like the most obvious way to promote the safety features on a new car--but that's just what a Toyota affiliate and agency 22squared did to help peddle the new Camry. Southeast Toyota Distributors--which supplies dealers in five U.S. states--and the Atlanta-based agency teamed up with New York-based Priority...

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