Don Draper is a man with at least two identities, so it shouldn't be surprising that he's seeing double on the Mad Men Season 6 poster, which AMC unveiled today. The New York Times has the story behind its creation:
Showrunner Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, decided to turn back the promotional clock. He pored over commercial illustration books from the 1960s and '70s and sent images to the show's marketing team, which couldn't quite recreate the look he was after.
"Finally," he said, "they just looked up the person who had done all these drawings that I really loved, and they said: 'Hey, we've got the guy who did them. And he's still working. His name is Brian Sanders.' "
UPDATE: AMC also released this video offering a sneak peek at the new season.