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SharkNinja Sends Its $60 Million U.S. Media Account to UM

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Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of media is aligned with our growth objectives," said SharkNinja senior director, global media analytics and DTC FP&A Ashley J. Eckerlin in a...

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