From Interaction to Internet: Gen Z Flips the Sales and Social Script

When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final stop in the sales process. And unlike their parents, they don't consider stores merely places to discover and purchase products. Instead, Gen Z gets...