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Why Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty Relatable Point, Actually

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The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There's an answer, but you have to wait until the end. The music-video-length ad from Parisian agency Rosapark and directing team Traktor opens on the...

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