First, Amazon treated gay marriage like it was no big whoop in its latest Kindle ad. And now this. Microsoft has juxtaposed becoming a professional stuntman with getting gay married in its latest Outlook.com ad from Deutsch in New York. Much like the Kindle spot, the lesbian wedding here is treated as nothing out of the ordinary. That's right, a truck explodes (you'll remember the stunt driver from the launch ad for this campaign), and then some lesbians get married, and it's no big deal—as the happy Outlook.com user congratulates her newly married friend, pressing her hands together with an expression of sheer delight. Truly, when juggernaut advertisers decide that endorsing gay marriage won't hurt their bottom line, there's been a sea change in society.