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Harrowing PSA Depicts Life With ALS More Effectively Than Any Ice Bucket Challenge

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Do you remember a viral craze called "the ice bucket challenge?" It was truly a charity campaign for the social media age. Every celebrity, semi-celebrity and wannabe celebrity participated (including one Mark Zuckerberg). Most brands also found a way to join in the generous fun. Yet, while the effort won two highly coveted Gold Lions...

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