Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9826

Struck Places Easter Eggs in a Location Finder

0
0


Specs
Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin
What Advertising, design and digital agency
Where Salt Lake City headquarters

It’s not easy creating branded content people actually want to engage with. So when Struck launched a new site for Jack in the Box, it put the focus on fun: Visitors opening an interactive zipper see animated .gifs or horoscopes. Easter eggs are hidden in the location finder, and when users search for “China,” “Bermuda Triangle,” “Stonehenge,” “1989,” “Canada” and “Easter Island,” visual surprises pop up. Additional elements will be hidden in other nooks and crannies on the site. Struck, with offices in Los Angeles and Portland, Ore., also works for marketers like DreamWorks, Quaker Oats and the Utah Office of Tourism. 


Viewing all articles
Browse latest Browse all 9826

Latest Images

Trending Articles





Latest Images