Automobile test drives have been getting a bit more interesting lately. On the heels of the hugely popular Jeff Gordon video for Pepsi MAX comes this new campaign from Britain for the Renault Clio, in which unsuspecting drivers (guys in one spot, girls in another) get a sudden, unexpected dose of France when, prompted by the salesman, they push a "Va Va Voom" button on the dash. The interlude starts off romantic—a wheeled-in backdrop of the Eiffel Tower, lovers smooching, violins playing, roses and baguettes all around—but soon gets more salacious, as the drivers are treated to scantily clad hotties of the opposite sex gyrating around the car. Surprising everyday people during their mundane lives is all the rage in ads lately. This one certainly attempts to check all the boxes for virality. Scorch London and Unruly produced it. More credits below.
Media Agency: Manning Gottlieb OMD
Media Planners: Laura Quy, Lauren Fisher
Production Company: Scorch London
Video Distribution: Unruly