Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10361

ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals

$
0
0
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new campaign from ESPN and agency R/GA decided to go hard the other way, finding and surprising people with individualized messages that seemed to...

Viewing all articles
Browse latest Browse all 10361

Latest Images

Trending Articles





Latest Images