Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House

$
0
0
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership with WPP's Essence to help. In the email to staff, Nick Drake, the telecom giant's executive vice president of marketing and experiences, said...

Viewing all articles
Browse latest Browse all 11736

Trending Articles