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T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House

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T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership with WPP's Essence to help. In the email to staff, Nick Drake, the telecom giant's executive vice president of marketing and experiences, said...

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