It’s Time for Marketers to Pay Attention to the Opportunities Available Through Video Games

When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm" of inactivity and loneliness and a "waste of time." He paid a price for his ignorance of a burgeoning market....