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McDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into Arrows

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CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that created a "presidential library" of Donald Trump's tweets. Canadian agency Cossette created the "Follow the Arches" campaign, which cleverly cropped the McDonald's golden arches to...

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