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Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic

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Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers--set the internet ablaze, new data from Foursquare suggests the marketing stunt didn't drive as many customers to the brand's...

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