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How to Be Consistently Creative, According to Burger King’s Global CMO

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Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before departing for Cannes, Machado presented a case study of Burger King's work at our Elevate: Creativity event in New York City. Here, Machado tells...

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