Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices

0
0
Today, Omnicom Media Group unveiled a new "people-based precision marketing and insights platform" called Omni that's designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company's various practices including creative, customer relationship management (CRM) and media. According to an Omnicom statement, Omni will help the...

Viewing all articles
Browse latest Browse all 7988