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Grizzly Dude From '70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr Pepper Ten

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Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch L.A.'s new "Mountain Man" spot for Dr Pepper Ten is living that dream in a parody of macho '70s beer commercials that's goofier than all outdoors. Our hero grows out his beard (itchy, most likely); eats bark off trees (not so tasty, one assumes); calls out for a hawk to fetch him an icy-cold can of the "manliest low-calorie soda in the history of mankind" (no eye-pecking—maybe next time); and gets taxied around by Mr. Bear paddling a canoe (all that fur must be hot as hell). Note to self: Order a bear suit. It commands respect, and I could stand to sweat off a few pounds. A few shorter executions plus credits after the jump.

CREDITS
Client: Dr Pepper Snapple Group
Brand: Dr Pepper TEN

Client Contact:
Chief Marketing Officer: Jim Trebilcock
Director of Marketing: Leslie Vesper
Brand Manager: Angela Snellings
Associate Brand Manager: Erica Hollington
Director of Creative: Shaun Nichols
Advertising Manager: Sharon Leath

Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr
Copywriter: Trey Tyler
Art Director: Jacob Abernathy
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa K. Johnson
Producer (Post): Matthew Magsaysay

Production Company:
Imperial Woodpecker
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Producer: Jeff Shupe
Director of Photography: Corey Walter
1st A.D.: Miles Johnstone

Editorial:
Cut and Run
Editor:   Frank Efron
Assistant Editor: Jeff Carter
Managing Director: Michelle Burke
Executive Producer:  Carr Schilling
Senior Producer: Christie Price

Visual Effects:
The Mill
Executive Producer: Sue Troyan
Producer: Jess Ambrose
Colour Producer: LaRue Anderson
Shoot Supervisor: Tara Demarco
Colorist: Shane Reed
2D Lead Artists: Tara Demarco
3D Lead Artists: John Leonti
2D Artists: Dag Ivarsoy
3D Artists: Ryan Reeb  / Brian Yu
Matte Painting: Lyndall Spagnoletti

Music:
Massive Music
Creative Director: Tim Adams
Executive Producer: Scott Cymbala
Composer: Tim Adams
Producer: Jessica Entner

Sound Design:
Massive Music
Sound Designer: Dean Hovey

Audio Post:
Lime Studios
Mixers: Mark Meyuhas
Assistant Mixers: Matt Miller
Executive Producer: Jessica Locke

Additional Deutsch Credits:
Chief Executive Officer: Michael Sheldon
Account Management Credits:
Group Account Director: David Dreyer
Account Director: Helen Murray
Account Supervisor: Andrew Dubois
Account Executive: Kate DeMallie
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Aileen Russell
Business Affairs
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Broadcast Traffic Manager: Gus Meija

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