Here’s the Toys R Us Rebranding That Never Saw the Light of Day

Bankruptcy isn't usually the beginning of an agency's relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction. When Toys R Us declared bankruptcy in September 2017, Lippincott's leadership team felt the same...