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Kmart Says It's Totally Fine If You Want to Ship Your Pants Right There


Juvenile humor reigns supreme in this new Kmart commercial from Draftfcb, featuring store workers encouraged stunned shoppers to not be shy and just go ahead and "ship your pants." The shoppers take full advantage, too. Other folks later in the spot even ship their drawers and their nighties, and one old dude even gleefully ships the bed. (The point is, Kmart is offering free shipping of anything from Kmart.com if people can't find it at the physical store.) I'm not sure I'd sign off on a commercial that's basically 30 seconds of people punning about shit, but it's sure worth a chuckle. Props, too, for going all out and including the #shipmypants hashtag. Hat tip to @arrrzzz.

Client: Kmart
VP, Marketing Planning: Andrew Stein
VP, Creative: Mark Andeer
VP, Chief Digital Marketing Officer: Bill Kiss

Agency: Draftfcb
Chief Creative Officer: Todd Tilford
EVP Executive Creative Director: Jon Flannery
SVP Creative Director: Howie Ronay
VP Creative Director, Copywriter: Sean Burns
Agency Producer: Chris Bing

Production Company: Bob Industries
Executive Producers: TK Knowles, John O'Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math

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