"He gave his father The Talk."
Dos Equis tries different things with The Most Interesting Man in World, but the campaign's strength lies, and will always lie, in those inspired one-liners—the ones your wife's uncle is always parroting because he knows you work in advertising, and aren't those just the most hilarious commercials you've ever seen in your life?!
"In a past life, he was himself."
"If opportunity knocks and he's not home, opportunity waits."
These two new spots have some great lines—worthy additions to the Most Interesting canon. And while Havas Worldwide has been branching out with the character—it had that answering machine gimmick, and most recently announced it would be celebrating Cinco de Mayo beginning on Dos de Mayo—the original TV-spot formula remains the purest distillation of the character.
He's the same old guy in these ads, only more so. He plays handball. He deciphers hieroglyphics. He goes to India. Even when he's modernizing, it's with a smirk. In one of the new ads, he's gone mobile—with one of those early giant 1980s brick-like cellphones. In the end, the guy is just too cool to be cool.
Like the man himself, this campaign always does best by staying the same.
CREDITS
Client: Dos Equis
Spots: "Handball," "Telecom"
Agency: Havas Worldwide, New York
Chief Creative Officer: Lee Garfinkel
Executive Creative Director: Christian Carl
Creative Directors: Paul Fix, Carlos Fernandez
Writers: Daniel Berenson, Christian Beckett
Art Directors: Jon Vall, Rick Cohen, Jonathan Ong
Director of Integrated Production: Joe Guyt
Executive Producer: Dave Evans
Associate Producer: Matt Sausmer
Managing Director: Kersten Rivas
Group Account Director: Katy Milmoe
Account Director: Marie Massat
Account Supervisor: Alexis Beechen
Account Executive: Sarah Louie
Planner: Theo Soares
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Eric Schmidt
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Outside Edit + Design
Editor: Jeff Ferruzzo
Cutting Assistant: Matt Dolven
Assistant Editor: Laurel Smoliar
Visual Effects Supervisor, Flame Artist: Johnny Starace
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Executive Producer: Sila Soyer
Colorist: Company 3
Colorist: Tom Poole
Producer: Katherine Andrews