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Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says

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When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To prepare for the inevitable disaster, and manage it well, Saint John believes brands need to look internally at...

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