eMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue

While the move to a self-serve advertising platform in June 2017 sparked a rise in the number of advertisers on Snapchat, it also resulted in lower ad prices on the platform, according to the latest forecast from research outfit eMarketer. eMarketer lowered its projection for 2018 net digital ad revenues in the U.S. to $662.1...