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Video: Before You Have to Navigate an External Brand Crisis, Look Internally First

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Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said company culture is key to maneuvering through crisis. "Our culture has changed, the way that we talk to our audiences and how...

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