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Apple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to Heart

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Lovingly, meticulously crafted through a combination of detailed miniatures and digital animation, Apple's "Share Your Gifts" is the tech brand's most ambitious holiday ad to date--and one that only gets more impressive with each subsequent viewing. The nearly 3-minute spot has the atmosphere of a fairy tale but is firmly rooted in modern culture, showing...

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