Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes

If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it's haute cuisine. (At the very least, it tastes a lot different than it does when you're scarfing it down from a drive-through bag). It turns out you can do the same for bargain kicks by showcasing the footwear against...