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Agencies Have Been Resistant to Change, and They’re Dropping the Ball Again With Programmatic

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With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and with that, it's also put pressure on traditional agencies to overhaul their processes. Traditional agencies have enjoyed long-term contracts that guaranteed recurring revenues, but programmatic...

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