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Comcast Is Working With Spectrum and Viacom on a Blockchain-Based Identity Solution  

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Comcast's advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a privacy-compliant way to target ads across screens. Dubbed Blockgraph, the new initiative involves an "identity layer" on which media owners can offer advertisers audience targeting at...

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