William Shatner On Being the Face of Pedego Electric Bikes

William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric Bikes. In a series of three chucklesome ads, Shatner, in his common breezy, buoyant manner, discusses the perks of riding a Pedego bike...