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Frank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During Super Bowl Ads

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Frank's RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands' ads during the Big Game. The contest, #FrankSweepstakes, which will run on Twitter on Super Bowl Sunday from 3:30 p.m. to 11:59 p.m. ET,...

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