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Fitness Shouldn’t Be Robotic, Michelob Ultra Says in Its Super Bowl Spot

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Michelob Ultra unveiled the first of its two Super Bowl spots for this year. The 30-second ad from FCB Chicago uses robots as a metaphor for those who are so focused on their fitness journey that they don't stop to enjoy it--or a beer. "We're coming off a really big year for Michelob Ultra," said...

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