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British Advertising Hits New Low With Commercial Starring Talking Butt Crack


What a week it's been. As Friday draws to a close, I see your defecating man in the exercise video and your threesome-inducing Sexual Chocolate wine, and I raise you one talking butt crack in this British advert for something called Polycell. It's some sort of spray product that promises "No more unsightly cracks" in your walls. Unfortunately, there's one major unsightly crack in the commercial. And it talks. David Ogilvy would be proud. Agency: 18 Feet & Rising. Full list of perpetrators below.

Client: Polycell
Agency: 18 Feet & Rising
Creative Director: Stephen de Wolf
Creatives: Alex Delaney & Oli O'Neill
Agency Producer: Emily Hodgson Julia Methold
Account Director: Adrienne Little
Strategic Business Lead Rob Ward
Director: Simon Willows
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony @ Wave Studios

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