Quantcast
Channel: Adweek Feed
People Here Also Viewed:
Viewing all articles
Browse latest Browse all 7988

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone

0
0

A print ad that uses solar power to charge cell phones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-think solar panel and phone plug, to promote the Nivea Sun line of skincare products. It ran in Brazilian magazine Veja Rio, and there's a sun-soaked beach video that shows the device in action. Of course, the ad is mainly a gimmick to generate publicity through media coverage, which we're pleased to provide, though the work also suggests that adding novel functionality to traditional campaigns could be a smart way to stir things up. What will they think of next—a billboard that generates drinking water out of thin air?


Viewing all articles
Browse latest Browse all 7988

Latest Images

Trending Articles





Latest Images