Excited about the reality show Knitting Wars? If sew, too bad—it's fake. It's one of five bogus lowbrow programs dreamed up by CHI & Partners in New York for a poster campaign advertising New York PBS station Thirteen. The other shows: Bad Bad Bag Boys ("Cleanup on every aisle"), Bayou Eskimos ("Their life is headed south"), The Dillionarie ("Life's a pickle") and Married to a Mime ("She's got plenty to say"). They're all ludicrous, but you wouldn't bat an eye if they were on TLC."The fact that you thought this was a real show says a lot about the state of TV," says each ad, before asking you to support more "quality" programming on PBS. It is sort of sad that quality programming is so scarce today. It's like each new show is trying to out-stupid the last. So PBS makes a great point and delivers it with its trademark dry wit. That's just like them. They're such killjoys. More posters below.
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