Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

Riding the Roller Coaster With Your Mouth Open Isn't a Great Look, Theme-Park Ad Reminds

$
0
0

It's a shame what powerful G-forces will do to one's face. The latest reminder of this comes in new ads for amusement park Cedar Fair by Cramer-Krasselt in Chicago. The flappy, wind-crushed faces will also appear on out-of-home boards and in print—the actors' visages frozen in a clown-like rictus of fun, allowing friends and family members to make fun of them for years to come. The ads are part of C-K's "Thrills Connect" campaign, which helped drive record season-pass sales for Cedar Fair in 2012. In related news, to see some of your favorite advertising people being pummeled in the face by high winds, click here.


Viewing all articles
Browse latest Browse all 11736

Trending Articles