IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads from Ogilvy France function as a bench, a shelter and a ramp over stairs. Sure, they're small gestures mostly intended to have a wow factor online. But they nicely embody the brand promise, and represent just a starting point—urging passersby and the online audience both to visit people4smartercities.com and submit their own, presumably larger ideas for civic upgrades. More ads, a video and credits below.
CREDITS
Client: IBM
Agency: Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Concept: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
