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Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride


It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a campaign by RPA that sends personalized Vines to Honda fans on Twitter who use the hashtag #wantnewcar.

"We were promised flying cars. I don’t see any… #wantnewcar," wrote Nick Miners. To which @Honda replied: "Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack!" In the Vine, Black suggests visiting a Honda dealer on Friday—"or whenever."

Check out more of the Honda Vines here.

In addition to the Vine promotion, the campaign features TV spots in which Honda dealers humorously respond to real tweets. The "Super Fan" spot replies an actual tweet from actor Neil Patrick Harris, who asked for advice on selecting a minivan. Check out those ads, and some print work, below.

Client: Honda
Agency: RPA

EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
SVP, Executive Producer, Content: Gary Paticoff
VP, Creative Director: Chuck Blackwell
Creative Director/Copy: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: Jen Winston
Senior Producer: Fran Wall
Production Coordinator: Grace Wang

Production Company: Recommended Media
Director: Chris Woods
Founder/CEO: Stephen Dickstein
Partner/Executive Producer: Phillip Detchmendy
Partner/Executive Producer: Jeff Rohrer
Producer: Darrin Ball

Editing Company: The Reel Thing
Editor: Lance Pereira
Editor: Val Thrasher
Flame Artist: Moody Glasgow
Executive Producer: Doug Kleckner

Telecine: The Mill
Colorist: Adam Scott

Audio Post: Lime Studios
Mixer: Dave Wagg
Music: Wojahn Brothers

First insertion date: July 15, 2013

Agency: RPA
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
CDs: Ken Pappanduros & Chuck Blackwell
Art Director: Suzie Yeranosyan
Copywriter: Jen Winston
Photographers: Civic: Joe Carlson, CR-V: Tony LaBruno, Accord: Springbox, Pilot: RPA CGi, Odyssey: Fulvio Bonavia
Art Buyer: Ginnie Assenza
Production Manager: Stephanie Speights

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