Most of the tactical marketing around the royal baby's birth has been a bit undercooked, but this headline from British bakery Warburtons is pretty decent. By WCRS in London.
CREDITS
Client: Warburtons
Agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Photographer: George Logan
Client Services: Anna Covell
Media Buying: Mindshare