Ever wanted to chomp a big, savory bite of barbecue brisket right out of the side of your soda bottle? Of course you haven't. That would be disgusting and real damn strange. But Texas-based soda brand Big Red is floating the idea anyway in its new ad for the (blessedly fictional) Big Red BBQ Bottle. The spot was created by Austin comedy duo Beef & Sage, who also partnered with the brand last year to create a surprisingly entertaining video series called "Don't Tell Mom We're Doing Experiments in the Garage." The Big Red BBQ Bottle is apparently the first of three new videos that will roll out this summer. "Our new series highlights new 'innovations' that Big Red created to either solve a common consumer problem or make the lives of our consumers better," Big Red marketing svp Thomas Oh tells AdFreak. "Complementing BBQ with the sweet, smooth flavor of Big Red is a fan favorite, so we wanted to feature a new way to enjoy both." Well, Thomas, mission disturbingly accomplished. Credits and more Big Red comedy clips after the jump.
Client: Big Red
Spot: "Big Red BBQ Bottle"
Agency: Real Normal/Beef & Sage
Copywriter: Beef & Sage
Executive Producer: Toby Schwartz
Director: Kirk Johnson
Art Director: Sam Webber
Director of Photography: Nathanael Vorce
Editor: Beef & Sage
Production Services: Real Normal