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Abducted by Clowns, Thrown From Airplane. Thanks, Heineken!


If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped from an airplane. That was the terrifying fate of South African graphic designer Clint Jacobs, the final latest of four participants in Heineken's "Dropped" campaign from Wieden + Kennedy, Amsterdam. As you may have guessed, the campaign (which got a lot of buzz from the related Departure Roulette stunt in JFK) literally drops real people into remote destinations to film their adventures. In the campaign's last installment, a group of Heineklowns tosses the affable Jacobs into rural Poland and makes him hitchhike and tandem-bike his way to Germany, where he must host his own circus. This seems like the sort of proposition you'd have to be drunk to accept, so it works as a long-form beer commercial even if it seems like a total non sequitur. Watch how the story plays out after the jump.

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