Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what happened in this stunt from ad agency Grip Limited in Toronto, which marked the long-awaited arrival of the celebrated Doritos Locos Tacos in the country by using a special laser to burn exasperated tweets from impatient customers right on the first batch of shells—and then invited those same customers to a "special fan event" where they literally ate their words.
Back in the U.S., meanwhile, Taco Bell has rolled out the new Fiery Doritos Locos Tacos, and is promoting them with two new spots from Deutsch LA. The first, titled "The World's Most Hottest Idea," shows various people discussing the spicy taco's flavor, oblivious to actual fires erupting around them. (Note the movie marquee in the last frame, "Gordy and Brian Take on Delaware," which refers to the creative team who created the spot.)
The other new spot, "No Pican," is the first commercial from the Deutsch LAtino multicultural marketing practice, and will target Latino audiences.
See those two spots, and credits for all three, below.
CREDITS
Client: Taco Bell Canada
Campaign: "DLT Eat Your Words"
Agency: Grip Limited, Toronto
Creative Directors: Ben Weinberg, Pat Andrews
Copywriter: Trevor Gourley
Art Director: Julia Morra
Social Content Strategist: Patrick Tomasso
Director of Client Services: John Miller
Account Director: Cheryl Gosling
Business Manager: Liliana Coimbra
Producer: Liz Crofton
Production House: Data Armada
Editor: Duane Vandermeulen
Music, Sound: Imprint Music
Postproduction: Grip Limited
Chief Marketing Officer: David Vivenes
Director of Marketing: Michael Van Horne
Marketing Manager: Veronica Castillo
—————
Client: Taco Bell
Spot: "The World's Most Hottest Idea"
Client Credits
President: Brian Niccol
Chief Marketing, Innovation Officer: Chris Brandt
Brand Creative Director: Tracee LaRocca
Senior Manager, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollamante
Agency: Deutsch, Los Angeles
Group Creative Director: Brett Craig
Creative Directors: Jason Karley, Josh DiMarcantonio
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Mila Davis
Music Supervisor: Dave Rocco
Production Company
Arts and Sciences, Los Angeles
Director: Matt Aselton
Director of Photography: Nigel Bluck
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Scott Kaplan
First Assistant Director: Craig Pinckes
Editorial Company
Cut and Run, Santa Monica, Calif.
Editor: Jay Nelson
Assistant Editors: Luke McIntosh, Sean Stender
Senior Producer: Amburr Faris
Executive Producer: Carr Schilling
Post Facility
MPC, Santa Monica, Calif.
Colorist: Ricky Gausis
Visual Effects Company
Method, Santa Monica, Calif.
Visual Effects, Online Artist: Jason Frank
Visual Effects Assistant Artist: Patrick Vollkommer
Creative Director: Claus Hansen
Producer: Stephanie Alllis
Music, Composer
Massive Music (Music festival scene only)
AFM Stock Music (Airbrushing scene only)
Sound Design Company
740 Sound Design, Los Angeles
Sound Designer: Rommel Mollina
Associate Producer: Jeff Martin
Executive Producer: Scott Ganary
Audio Post Company
Lime Studios, Santa Monica, Calif.
Mixer: Rohan Young
Assistant: Patrick Navarre
Executive Producer: Jessica Locke
End Tag Mnemonic:
Method Studios, Santa Monica, Calif.
Executive Producer: Robert Owens
Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Account Management Credits:
Group Account Director: Walter Smith
Account Directors: Amanda Rantuccio, Christi Johnson
Account Supervisor: Steve Scutellaro
Account Executive: McKenna Pickett
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Christian Cocker
Traffic, Business Affairs:
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Business Affairs Manager: Nestor Gandia
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
—————
Client: Taco Bell
Spot: "No Pican"
Client Credits:
President: Brian Niccol
Chief Marketing, Innovation Officer: Chris Brandt
Brand Creative Director: Tracee LaRocca
Senior Manager, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollamante
Agency: Deutsch, Los Angeles
Group Creative Director: Brett Craig
Creative Directors: Jason Karley, Josh DiMarcantonio
Art Director: Luis Farfan
Senior Copywriter: Armando Samuels
Senior Copywriter: Natalia Cade
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Producer: Ilene Kramer
Music Supervisor: Dave Rocco
Production Company
Cortez Brothers, Marina Del Rey, Calif.
Director: Esteban Sapir
Director of Photography: Travis Cline
Executive Producer: Ed Rivero
Head of Production: Ashlee Cohen
Line Producer: Asori Soto
First Assistant Director: Mariano Andre
Editorial Company
Beast LA, Santa Monica, Calif.
Editor: Kevin Garcia
Assistant Editor: Gabriel Ordonez
Executive Producer: Jerry Sukys
Head of Production: Darby Walker
Producer: Mary Stasilli
Post Facility
CO3, Santa Monica, Calif.; Method Studios, Santa Monica
Colorist: Sean Coleman @ CO3
Online, Visual Effects Artist: Tim Rudgard @ Method Studios
Assistant: Louis Schachte @ Method Studios
Executive Producer: Robert Owens @ Method Studios
Producer: Stephanie Allis @ Method Studios
Visual Effects Company
Method Studios, Santa Monica, Calif. (graphics adapted from previous Taco Bell spots)
Visual Effects Artist: Tim Rudgard
Visual Effects Assistant Artist: Louis Schachte
Producer: Stephanie Allis
Music, Composer
Elias Arts, Santa Monica, Calif.
Executive Producer: Ann Haugen
Producer: Katie Overcash
Composer: Jack Shenker
Creative Director: Brett Nichols
Sound Designer
740 Sound Design & Mix, Los Angeles
Sound Designers: Rommel Molina, Nicholas Interlandi, Michael Dillenberger
Executive Producer: Scott Ganary
Associate Producer: Jeff Martin
Audio Post Company
Tono Studios, Santa Monica, Calif.
Mixer: Juan Felipe Valencia
Executive Producer: Noel Miranda
Producer: Monica Sotelo
Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Account Management Credits:
Group Account Director: Walter Smith
Integrated Account Supervisor: Steve Scutellaro
Account Directors: Amanda Rantuccio, Mildred Grijalva, Christi Johnson
Account Executive: McKenna Pickett
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Senior Account Planner: Pearl Owen
Traffic, Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan