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AT&T's Guinea Pigs Kim and Carl Are This Year's Funniest Talking Ad Animals


Here's a brilliant spot starring two god-fearing guinea pigs arguing over whether their house is possessed by an angel or a demon. The ad is just one execution in a tiny, Web-only BBDO campaign starring talking animals for AT&T Digital Life, a technology and security solution that lets you control electronics in your home while you're away. The insight that advanced technology probably seems like magic to our pets is delightfully simple, and the voice acting and writing for these adorable guineas is spot on—particularly when Kim threatens to get on Carl "like a bum on a pork chop" if he doesn't stop his "rantin' and ravin'" about devils. The other two spots, about a skeptical cat and a turd-eating dog, are OK, but somehow lack the timing and charm of Kim and Carl. In fact, I could see the guineas in a series of their own. But next time, double-check the set design. That's totally a hamster wheel, and you don't want to kill your stars.

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