Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11741

The Group Creative Director Is the Player-Coach of the Creative Team

$
0
0
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day. A good group creative director is like a point guard...

Viewing all articles
Browse latest Browse all 11741

Trending Articles