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David Melançon's Splash of Color for Benjamin Moore

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he faced when he joined Benjamin...

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This Agency Is Trying to Raise Millennials' Blood Pressure

SpecsWho Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCOWhat Agency focused on sports, lifestyle and higher-education projectsWhere Philadelphia When 160over90’s founders opened their shop...

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How a Topless Mermaid Made the Starbucks Cup an Icon

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you know the one? Of course you do....

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Marketers Are Taking Out-of-Home to the Next Level With Digital Activations

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts through...

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Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon

Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world. At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like finish...

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Marriott Launches Global Creative and Content Marketing Studio

Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related...

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Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand...

Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your fellow bikers? Where you can celebrate...

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Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund, working...

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Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast...

Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises. Below is a fun series of ads from...

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Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas Are Scary"; the...

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KLM Warms 9 Million Hearts With Adorable Beagle Who Returns Lost Items

Anyone who says flying is a terrible experience hasn't had a missing carry-on item returned by KLM's lost-and-found delivery beagle. Say what, you say? It's simple, says KLM: Its trained beagle traces...

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Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About...

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is shorter...

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Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween. Much like the insurer's "Did you...

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Here's the First Condom Ad Aimed at Sex-Positive, Environmentally Minded...

Sustain has become the first condom brand to aggressively market to clearly unmarried women for the sake of recreational sex with globe-trotting good Samaritans. Jeff and Meika Hollender, the...

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Ad of the Day: Leica Recreates 35 Famous Photos to Celebrate a Century of...

Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica. The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency F/Nazca Saatchi...

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Inspired by the City's Ex-Con Mayoral Candidate, Providence Agency Turns to a...

Buddy Cianci served as the mayor of Providence, R.I., for two decades and is running again this fall, despite having been convicted of two felonies over the years—for assault and corruption—and...

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Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side effects. Here, an attractive...

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Why the Perfect Modern Creative Is Fierce, Fearless and Female

The perfect modern creative is a woman. Because we have enough men, and men like it the way it is right now. She will seek change. And her finest qualities will be frustration and discontent. The...

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Inside Philips' Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting...

IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly constructed...

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Ad of the Day: New York City Is Dying in Y&R's Gorgeous Organ Donor PSA

The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York Organ Donor...

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