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Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point
The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about...
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This Household Cleaning Brand Has the World's Most Immaculate Twitter Feed
If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on Twitter, with a whole...
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Vine's Amanda Cerny Does a Historically Accurate Striptease for Breathless...
Riding the viral success of numerous other evolution videos, a genre that started with "The Evolution of Dance," Breathless Resorts has scored a hit with "The Evolution of the Bikini"—an obvious crowd...
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Ad of the Day: Aaron Paul Guns It in Mazda's Time-Traveling New Spot
Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign. Created by WPP's The...
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Kyra & Constantin's Hilarious Round Animals Roll Their Way Into British Bread...
The young Swiss-German directing duo of Kyra Buschor and Constantin Paeplow is famous for the hilarious "Rollin' Wild" videos—showing how tough life would be for animals if they were completely round....
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If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You
Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner. It's a path fraught with...
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3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes
Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M figured it could use the...
View ArticleAdweek's Top 5 Commercials of the Week: May 22-29
If you're a word freak, you got a kick out of new spots for Scrabble and GE this week, along with a Mazda commercial that was all about the voiceover. Vodafone delivered an adorable animal spot. And...
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Carl's Jr. Makes the Most Absurdly American Ad for Its Hot-Dog-and-Chips...
Putting a hot dog and potato chips on your cheeseburger is the ultimate expression of American-ness, according to Carl's Jr. So, this 72andSunny ad for that monstrosity—an official menu item called...
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How to Make Your TV Commercials Look Epic, Even on Zero Budget
How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into...
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Hendrick's Gin Is Flying a Giant Cucumber-Shaped Dirigible Around the Country
In response to the mundane ease of modern travel, Hendrick's Gin has developed the world's only flying cucumber—a 130-foot dirigible that clips along at the civilized speed of 35 mph, just slow enough...
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RPA's ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days
Jason Sperling's new book, Look At Me When I'm Talking To You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative director leads...
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Burger King Unveils Its First TV Commercial With the King in More Than 4 Years
You can't keep a good King down. Burger King's creepy, plastic-faced King character, who was sidelined from TV ads four years ago, will return Monday night in prime time in a 15-second commercial for...
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A Costa Rican Brewer Just Inadvertently Made the Most Obscene Billboard Ever
Costa Rican drivers are getting an eyeful when they pass this billboard for Republica Parrillera Pilsner beer. Looking at the front of the billboard, nothing seems amiss. But when viewed from behind …...
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Protein World, Expert Brand Troll, Brings Fat-Shaming 'Beach Body' Ads to NYC
Protein World continues to kick sand in the face of its critics. After generating controversy and much attention for its brand in Britain this spring with its "Beach Body" campaign, the nutritional...
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Ad of the Day: Winter Narrates Mournful Letters to Summer in Corona's...
Corona Extra's new campaign from SapientNitro agency The Community will resonate potently in certain parts of the country—the ones that were blanketed by snow for months on end this past winter. The...
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Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They're Run Over
People aren't the only ones complaining about potholes in Panama City. The potholes are complaining! With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special...
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Google and The Mill Take Mobile Filmmaking to the Next Level With 360-Degree...
Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google's Spotlight Stories—a series of immersive movies made...
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How Brands Can Use Biometric Data in Ways That Go Far Beyond Fitness
Exercise has been the most natural area for branded applications of biometric data. But now, Mindshare and Lightwave are joining forces to show marketers a world of possibility beyond that—in a...
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Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart
During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more. The new material from GSD&M is particularly...
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