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Is This Lovely 2-Minute Spot the Most Relaxing TV Commercial Ever?

Viewers tuning in to a number of Sky channels in the U.K. this week will see a very strange sight indeed—a two-minute commercial in which almost nothing happens, and there's no voiceover, no people...

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David LaChapelle Gives Makeup the Willy Wonka Treatment in Ads for Ulta Beauty

Ulta Beauty is more than a chain that sells beauty products. It's a playground brimming with delight and surprise, a shopping experience that will make you feel like a kid in a candy store. Really!...

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These Cinematic AAA Spots Focus on Brand's Insurance Plans Instead of...

In a new campaign for AAA, San Francisco agency Muh-tay-zik | Hof-fer tries to "re-imagine" the venerable American brand by focusing on how its insurance offerings—not just its roadside...

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Do You Have 1,000 Years to See This GIF Play Through to the End?

For most people, GIFs are a convenient way to watch cats make weird faces and fall off the couch again and again. That's not a criticism. Most of us are simple beasts, drawn to isochronous ritual. But...

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How 6 Creatives Around the World Are Helping Refugees Reclaim Their Identities

For advertising folks looking for a way to be part of something bigger than themselves, this inspiring story might just do the trick. Six creatives from different parts of the world joined forces to...

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Ready to Shake a Ton of Hands at Advertising Week? Try This Handshake Tester...

Death grip or clammy clasp? Minneapolis agency Colle+McVoy often creates a special app for Advertising Week, and this year's is designed to help you with a fundamental networking task—the simple act...

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Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a...

Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art,...

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Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to...

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very...

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Ad of the Day: This Space Mission Shows Everything Wrong With Advertising Today

What better way to kick off Advertising Week that with the ultimate brand fail? The brand this time is AstroBoost, an energy drink you've probably never heard of (for reasons that will soon become...

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Ricky Gervais Is Back as the World's Most Contemptuous Pitchman for Optus

Australian broadband and cable company Optus has brought back Ricky Gervais for two more ads in which he absolutely, positively couldn't give a damn about what he's pitching. That's the plot of the...

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Danny Trejo Is a Prison Dog in This Zany PSA for Friends of Animals

If you ever wondered whether Danny Trejo could successfully pull off a role dressed as a floppy-eared mutt, you can rest easily at last. The dude from Breaking Bad and Machete delivers a memorable...

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Mariah Carey's Game of War Ad Is Here, and It's Actually Not Terrible

It's just another day getting knocked on your ass by hordes of medieval soldiers and a fire-breathing dragon, and then Mariah Carey suddenly comes along and saves you. A new ad from mobile...

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Barton F. Graf's First Campaign for Bai Drinks Makes No Sense, Just Like the...

Barton F. Graf 9000 dives into absolute nonsense, quite literally, in its first campaign for Bai, an independent maker of low-calorie health beverages. Three comical spots play off the fact that Bai...

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Netflix Made a Button That Dims the Lights, Silences Your Phone, Orders Food...

If you thought Domino's Grand Prix-winning emoji ordering was a cool one-click trick, check this out from Netflix. The streaming service, working with Pittsburgh-based agency Deeplocal, created a...

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AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be...

"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving....

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How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in...

Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both with Google campaigns they're...

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Fiber One Unveils New Line of Delicious, Zero-Calorie, All-Rubber Desserts

Your dog has chew toys. Why shouldn't you have chew treats—particularly if you shouldn't really be eating actual calorie-laden desserts in the first place? Well, now you can. Sit back and enjoy this...

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Ad of the Day: Here's the Most Enchanted, Surreal, Least Bank-Like Bank Ad of...

Umpqua Bank tries something decidedly different for the financial services category with "The Seed and the Moon," a visually stunning animated short by CAA Marketing and Nexus director Kibwe Tavares....

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Yamaha Tries to Capture the Meaning of Music in This Epic Six-Minute...

It's tricky to pull off a six-minute dramatic commercial, but Yamaha might have managed it—with a few caveats. "The Gift" is an odd mix of epic tearjerker and cheesy promo. On the one hand, it's a...

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Ads for Colleges Are Usually Terrible, but McCann Melbourne Just Made a...

Creative ads for universities are very rare. Most rate about a D+ (particularly this 2010 campaign for Drake University, whose actual theme, hilariously enough, was "D+"). But now and again, you see a...

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