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How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad

Everything was in place to shoot something special. Geico CMO Ted Ward liked the idea so much, he had approved it immediately. ("We didn't pass this one by anybody," he would later tell Adweek.) The...

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This Hardware Store Just Confused Everyone With a Gay, Straight and Bisexual...

British hardware store Robert Dyas has the quirky viral Christmas hit of the season, and while the theme is oddball indeed—randomly suggesting that straight, gay and bisexual people all love the store...

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Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year....

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Reese's Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About...

For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped...

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Ad of the Day: A Tween Pines for a Grownup Christmas in This Charming Dutch Spot

If you've ever been relegated to the kids' table at Christmas—despite knowing in your heart of hearts you were ready for the big leagues—you'll appreciate this sweet, simple ad from Dutch supermarket...

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Wieden + Kennedy's Bizarre, Mysterious Call for Entries Kicks Off the 2016...

BBDO global chief creative officer David Lubars recently told Adweek the agency world has an "an unhealthy obsession" with awards. But even the most cursory glance around the industry will tell you...

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The Year in Creative: 24 Trends That Drove Some of the Best Advertising in 2015

As 2015 comes to a close, we've picked our Ads of the Year, including Geico's "Unskippable" at No. 1. And now it's time to look at the trends that informed some of the year's most creative work. In no...

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An Unborn Girl Reads a Loving, Pleading Letter to Her Father in This...

There's a kind of time-out moment in Game of Thrones when Cersei Lannister, who is generally a villain, asks an enemy of hers how her daughter—who now lives in his kingdom—is faring. He snappily...

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Ad of the Day: Tony Hale Is Your Hungry, Obnoxious Subconscious in Subway's...

Tony Hale is a cubicle creeper, nagging white-collar workers to actually take their lunch breaks, in a new campaign for sandwich chain Subway. The Veep and Arrested Development actor lurks over—and...

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A Cat Walks Into a Bar, and Encounters the Unthinkable, in This Crazy Ad for...

If you're a cat, you have to be careful when using restaurant/bar review apps. You might just end up in the wrong part of town, at a horrifying bar straight out of your nightmares. That's what happens...

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You Know You Want This Chicken McNuggets Vending Machine Made of Legos

Yet another Internet manchild fantasy has become reality, this time thanks to Astonishing Studios. Say hello to the DIY Chicken McNuggets Vending Machine, a fully functioning, miniaturized machine...

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GSD&M Creatives Just Made the Freaking Coolest Holiday Wrapping Paper Ever

Do you spend the holiday season triumphantly pumping your fist in the air, buoyed by the unwavering belief that your gift ideas are so absolutely spot on, they'll make their intended recipients shout...

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Publicis CEO Maurice Lévy Offers 'Skippable' Holiday Greetings in Series of...

It's a tradition at Publicis Groupe for CEO Maurice Lévy to videotape a holiday message to employees. But this year, Lévy has outdone himself with a comic video themed "The Skippable Wishes." It...

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Ad of the Day: This Sappy Christmas Love Story Suddenly Veers Hilariously Off...

Here's a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar. Two spots, brought to you by Publicis in Brussels, tell the same story from different...

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Have Yourself a Bleaty Little Christmas With This Album of Holiday Songs Sung...

In the spirit of the holiday season, and to finally upstage that classic recording of dogs barking "Jingle Bells," ActionAid Sweden and the Wenderfalck agency produced an album of Christmas carols ......

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Google's 2015 Year in Search Is an Encouraging Look at What People Truly Care...

The questions we ask reveal who we are, according to Google's 2015 year-end video. If that's true, then it appears we're a benevolent bunch of globally minded folks who want to know about the...

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'Forget Me,' Says Abby Wambach in This Emotional Farewell Ad From Gatorade

Retiring U.S. soccer legend Abby Wambach wants to be forgotten. A new ad from Gatorade features the 35-year-old clearing out her locker and delivering a pointed farewell message about relinquishing...

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This Food Retailer Is Celebrating a 'Gender Free Christmas' for Kids With an...

Système U, the fourth-largest food retail group in France, is tackling bigger issues than hoverboard stockage in its holiday catalog this year. With a new campaign from TBWA, it's asking: What...

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Ad of the Day: Homer Simpson Buys YouTube Ads for His Small Business, Mr. Plow

In a rare collaboration, YouTube is rolling out a new commercial starring the characters from The Simpsons, in which Homer is seen using YouTube video ads to boost his snow-plow business, Mr. Plow. Ad...

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A Girl and Her Snowman Are BFFs in a Christmas Ad to Warm Your Frozen Heart

It's almost Christmas, but don't worry! There's still time to weep openly at commercials, and this "Lily & the Snowman" spot by Zulu Alpha Kilo for Cineplex is just the thing for that. (And since...

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