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College Acceptance Letters Get Seriously Dark, Beginning With One in the...
The college acceptance letter, that iconic feel-good document that every university-bound student cherishes, gets a disturbing makeover in a campaign from Goodby Silverstein & Partners and...
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Taylor Swift Is Back, and One Hell of a Lip Syncer, in Her Latest Ad for...
In its ongoing efforts to become Taylor Swift's personal Goop, Apple Music just released a day-in-her-life ad that provides an intimate peek into how Swift gets ready to go out. The ad dropped on her...
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Kid's Hilarious (and Real) Ad for a Funeral Home Goes Viral, but Not Everyone...
This weekend, the internet came alive over an elementary-school kid's cheeky drawing for the Gilliland & Howe Funeral Home in Greensburg, Indiana. The illustration was created for a Greensburg...
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Ellie Kemper Crashes Old Droga5 Ads in the Agency's New Ads for Chase
Droga5's new work for Chase's Freedom Unlimited card is advertising about advertising. It stars Ellie Kemper, who amusingly points out how the world is inundated by commercials, billboards, product...
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Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience...
If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars. The fashion celebrity and popular Instagram...
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Ad of the Day: Pandora Gives Real People the Brutal Task of Describing the...
Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task. Yes, ads can use particular songs as examples of music's transcendence (the...
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West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual...
It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space travel. Or,...
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Q&A: Bloomberg's Digital Chief Has His Sights Set on Cord Cutters
Specs Current gig Global head of digital, Bloomberg MediaPrevious gig Svp, digital, Time, Inc.Twitter @msh200Age 44Adweek: Why did you want to come over to Bloomberg from Time? Scott Havens: The...
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Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in...
NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports marketer...
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American Family Insurance Gives Us the Galaxy's Cutest Astronaut in Dreamy...
Houston, we have insurance. The latest iteration of American Family Insurance's "Insure carefully, dream fearlessly" campaign from BBDO New York blasts off this week, led by an evocative minute-long...
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This Pot Farmers Organization Wants You to Think Local When Lighting Up on 4/20
It was just a matter of time before the small-batch/local/craft product snobbery that ruined contemporary beer would spread to marijuana ... and it's not even fully legal yet! That hasn't stopped...
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Ad of the Day: Evian's Babies Try Surfing, and Chilling With Gigi Hadid, in...
Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from BETC...
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This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat...
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to...
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This Hilarious, Epic Film About 'Air Farting' Perfectly Spoofs Inspirational...
Never again will you be able to complain about an unsexy client that doesn't inspire you. The proof in the pudding: For one such El Salvador brand, Ogilvy & Mather created a moving sports...
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This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget...
Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a...
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How Amazon Saves You From the 'Showhole' When You Don't Know What to Binge Next
It's one of the unhappy side effects of binge-watching—that deep emptiness you feel inside after burning through your favorite on-demand series. Amazon calls the common condition a "Showhole," and...
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Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles
When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved by Diet...
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Follow a Strawberry From Birth to Grave in This Oddly Emotional Ad About Food...
Strawberries make a powerful statement in "Save the Food," a public service campaign breaking today from the Natural Resources Defense Council. Developed pro-bono by SapientNitro through The Ad...
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Here's How You Show a Breast Self-Exam on Social Networks That Ban Female...
One in eight women will suffer from breast cancer at some point in their lives, and such a serious health challenge deserves its own well-meaning PSAs. But the slightest hint of bare breast—and...
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Ad of the Day: Persol Sunglasses Is Drawing a Graphic Novel in Real Time on...
Steve McQueen helped make Persol 649 sunglasses famous. But recently, the glasses got a modern redesign, which is being supported by more modern storytelling—including a "Choose your own adventure"...
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