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Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot
Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous. Adidas' Reebok division expands its "Be More Human" platform today with a minute-long...
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Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This...
Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV and in search-triggered digital media...
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Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy's Fun New Ad
Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep...
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Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads
Canada's climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation's Olympics team. The Canadian Olympic Committee and agency Cossette...
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McKinney Printed N.C.'s Bathroom Bill on Toilet Paper. You Know What to Do...
"It makes great cocktail napkins, bookmarks, facial tissues. But you know what's best to do with it!" Yes, Durham, N.C., agency McKinney knows where its home state's controversial House Bill 2...
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Selfridges Promotes Female Strength With a Mystical, Magical and Powerful...
We're not in "Like a Girl" territory anymore. As one Adweek editor thoughtfully put it this week, "Female strength is the new female empowerment." And while Always' charming campaign may have begun...
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Justin Bieber's 'Sorry' Is Suddenly a Song About Allergies in This Hilarious...
Allergy season is here, which means it's time for a fun song about snot and sucky genes! Set to Justin Bieber's hit "Sorry," pop-song parody artists Laughing Moms—aka Alisha Found Eden—croon about...
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Speed Rapper With a Dying Phone Battery Shocks Passersby With His Fast Talking
"You want lasagna for dinner?/Ricotta's a winner/I'm thinking' bout a little pasta with some sauce in the center." Speed rapper Mac Lethal busts out those lines and a whole lot more in this...
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If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win...
With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style." Created by BETC and its music...
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Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad
It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your senses, that seeing it...
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Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements...
Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's a more...
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DDB Turned Lonely Island's 'I Just Had Sex' Into a Song About Endangered Species
Yeah, they hit that. Want to hear the deets? Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new campaign about...
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A First Date Proves to Be So Much More in This Touching Video for a Charity
First dates can be awkward, but this night-out scenario, created by agency DLV BBDO Milan for a charity in Portugal, might just leave you in tears. In a darkened restaurant, with a folksy version of...
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Samsung Made VR Bedtime Stories for Kids and Parents Who Can't Be Together in...
Virtual reality still has a lot to prove. And today it takes a big step toward demonstrating its potential everyday usefulness with a cool Samsung campaign that simulates one of the most intimate...
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Apple Is Using Real iPhone Footage to Put Moms in the Spotlight for Mother's Day
Apple's new Mother's Day video might be a week early, but there really isn't a bad time to tell your mom you love her, right? Right. Also, the way Apple sees it, there isn't a bad time to show off the...
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Old Navy Is Proud of This Family Photo Despite the Weekend Backlash From...
It's been almost three years since the infamous racist backlash to the Cheerios commercial with the interracial family, and brands are still getting heat when they broadcast images of diversity. But...
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This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read...
Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video...
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How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of...
Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you already own an...
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Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track
Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit...
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Q&A: Former Agency Creative Director on Moving to a Branded Entertainment...
SpecsCurrent gig Executive creative director, Rec RoomPrevious gig Creative director, 72andSunnyAge 43Twitter @hijanlivingston Adweek: What's been the biggest difference between working at an agency...
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